MIAMI, FL – Gaggenau, the luxury brand for professional- grade kitchen appliances, has opened its Miami flagship showroom. Perched above the buzz of the Miami Design District, the new showroom was created by Munich-based studio 1zu33, which has worked with Gaggeanu for over a decade creating flagships, trade shows and exclusive events. The design concept developed for this showroom stems from merging Gaggenau’s minimalist aesthetic with Miami’s Art Deco glamour, creating a “Minimal Deco” design style.
The new showroom offers a curated journey for customers into the luxury world of Gaggenau dating back to 1683 in the Black Forest, notes the firm. Heritage, craftmanship and performance are represented in carefully chosen materials throughout the showroom, including signature wood elements sustainability sourced from the Black Forest by German timber experts Schotten & Hansen; lighting by German-based Occhio GmbH; porcelain from Hering Berlin and stemware from JosephinenHütte, adds Gaggenau.
The brand has experienced an increase in demand for its products in North America, which lead to the development of a new flagship concept starting with Miami and others globally. The new flagship is specifically designed to pay homage to its city’s cultural and design heritage. In addition to Miami, the new design concept has debuted in recent openings in Vancouver, Toronto and Sydney. These showrooms join over 60 flagships and showrooms in major cities worldwide.
“The flagship seamlessly blends modern loft design with South Florida’s Art Deco heritage, embodying Gaggenau’s timeless elegance. The showroom makes you feel that you are entering a friend’s well-appointed home, discreetly showcasing our appliances within a residential setting, avoiding the typical commercial store ambience. It’s a sanctuary within the Miami Design District, offering a serene, intimate brand experience,” said Heather Ryan, head of Gaggenau North America.
The showroom features a fully equipped 400 series kitchen, as well as an impressive chef’s table – the main area focal point – which will play host to upcoming events and demonstrations. A lounge space frames views of Miami beach, while the expansive outdoor rooftop patio is available for hosting special events, among other things.
The showroom offers an immersive experience for guests including curated art installations providing innovative and emerging artists a platform to showcase their work in the new location, the company reports. In celebration of the new Miami showroom, artist and architect Matt Gagnon debuted new works including his “Light Stack” totem poles, which reflect their surroundings changing from day to night, abstract steel sculptures and an otherworldly textured “volcano.” His Gray Blue light stack is on permanent display and features stacks of various materials including glass, wood, concrete, acrylic, and steel.
Also featured in the new showroom is a hand-crafted porcelain tableware of Stefanie Hering, founder, artist and designer of Hering Berlin. Hering Berlin has been a short-list nominee for the Respected by Gaggenau program featuring exceptional artisans pursuing excellence in their craft.