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According to a nationwide survey of 999 Americans by Falls & Co. – a Cleveland-based marketing firm with a portfolio of clients in the home industry – 89.5 % of millennials say owning a home is a part of their American dream, and less than one percent said that owning a home was not important to them.

The number-one reason to own a home was emotional rather than rational. Sixty-three percent said they want to own a home because they like the idea of living in a home. Forty-four percent want to build wealth through home ownership. Surprisingly, major life events were not big drivers of a desire to buy a home. Only 23 % said getting married was a reason for buying a home, and just 20 % cited having children as a reason.

When asked to rank the most important features of a home, respondents cited location as their number one criteria, followed by number of bedrooms and the home’s size. “Energy efficiency and having smart-home devices surprisingly ranked low among a group that has grown up with technology and against a backdrop of energy related issues,” researchers said.

Even with more people working from home due to COVID, modifying a home office ranked last in terms of where millennials would spend money to make their home just right (2.7%). Topping the list were the living room/great room (52.5%), the kitchen (48.4 %) and main bedroom (40.3%). Men were 10% more likely to spend money in the bedroom, whereas women were 10% more likely to spend money in the kitchen, researchers noted.

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Zillow recently unveiled a series of data-driven predictions for the features and design elements “poised to transform homes and dominate social media feeds in 2024,” based on keywords showing up more frequently in for-sale listing descriptions. In contrast, other design trends popular in recent years are being seen less favorably by home buyers.

Among the home trends waning in popularity, according to Zillow, are:

• Tuscan Kitchens: “Wanderlust and pop culture sensations sparked a wave of destination design during the pandemic” said Zillow, noting that spaces inspired by past or aspirational travels began trending as homeowners were hunkered down at home.
  “Now that homeowners can set off on global adventures again, they may no longer be seeking Mediterranean villa vibes at home,” said Zillow, noting that mentions of Tuscan kitchens are down 45% from a year ago, “while all things Parisian” are down 26%.
• The “Cloffice”: “The pandemic sparked many trends, some lasting and others short-lived (and) the ‘cloffice’ appears to be among the latter,” Zillow said. “This office space, created out of a closet, was a trend that grew out of necessity as remote workers living in tight quarters became desperate for a quiet place to take Zoom meetings,” the company noted.
  Combined with the return-to-the-office movement, the “cloffice” is now appearing in 54% fewer Zillow listings. Zoom rooms are also down, by 41%, and office sheds are highlighted 31% less frequently in listing descriptions, the company reported.
• Shou Sugi Ban: Shou Sugi Ban is a traditional Japanese wood-preservation technique that involves charring the wood’s surface to create a blackened, weathered finish. “This type of burnt-wood cladding became a mainstay of modern farmhouse design, creating a visually striking contrast against white shiplap siding,” Zillow said. “But like shiplap, barn doors and other farmhouse fads, shou sugi ban planks may be heading out to pasture, too.”

According to Zillow, among the key interior trends to watch in 2024 are:

• Brutalism: Characterized by raw, exposed materials, this mid-20th-century design style “is primed to continue its controversial comeback in 2024,” said Zillow. Brutalist-inspired features include blackened steel casement windows, raw concrete floors and jagged patinated bronze light fixtures, Zillow said.
• Sensory gardens or pathways: Sensory gardens have been surging in popularity, with homeowners and home buyers prioritizing functional and beautiful outdoor space “as a way to reconnect with nature,” Zillow said, noting that listings mentioning sensory gardens or pathways are up 314% compared to last year.
• Murano glass chandeliers: Classic Murano glass chandeliers “are the ultimate bespoke light fixture,” said Zillow, adding that these intricate and often colorful handcrafted pieces of art from the island of Murano in Italy “are reemerging as a designer favorite, channeling the glamor of decades past.”
• Murals: Homeowners and home buyers “are saying goodbye to bland” in favor of personality-packed homes, Zillow said. “Eclectic, maximalist interiors are increasingly featuring statement-making murals that dial up the drama, the company noted, adding that “wallpaper murals are now readily available and depict all types of scenes, from large-scale landscapes to modern botanicals.”

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Tile, stone, and design professionals can now register at no cost to attend Coverings 2024, show sponsors said. Early online registration offers several benefits, including advanced access to event updates, special program notifications, exclusive promotions, introduction to new product trends and innovations, and the opportunity to contribute to one of several philanthropic causes through the inaugural Coverings Cares program, a new initiative that serves the tile and stone industry and the Atlanta local community through a donation pool of up to $50,000, show organizers added.

Coverings 2024 registrants will have the chance to select and support one of six vetted and deserving charitable organizations when they register for the event, including Atlanta Community Food Bank, Atlanta Habitat for Humanity, Ceramic Tile Education Foundation (CTEF), EARTHDAY.ORG, Gary Sinise Foundation and Tile Heritage Foundation, event sponsors said.

“Coverings is honored to give back to Atlanta and excited to return to the city’s rich culture in April, while offering an amazing event experience to support, unite and engage with the global tile and stone community,” said Jenn Heinold, president of Taffy Event Strategies, the event management company for Coverings. “The 2024 event will be a game-changer for attendees and exhibitors alike, bringing together the most innovative minds through a new slate of meaningful learning opportunities; fostering invaluable networking with industry peers; and showcasing the newest tile and stone products, tools, equipment and technologies from around the world.”

Information can be obtained by visiting www.coverings.com.

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