Tom Cohn's Articles
The Path to Employee Happiness
In the dynamic world of kitchen and bath showrooms, the pursuit of employee happiness…
Showrooms Shift Marketing Strategies
A decline and, in some cases, a significant decline, in showroom traffic is keeping…
Experiencing Too Much of a Good Thing
The year 2021 was a record one for many kitchen and bath showrooms and…
Earning Trust in a Skeptical World
The figures are shocking. Less than 25% of Americans trust the federal government to…
Big Data for Small Showrooms
Traditional marketing approaches for kitchen and bath showrooms have generally involved identifying market opportunities…
User Experience Defines Perception of Quality
The quality of a product sold in a kitchen or plumbing showroom is not based on advertising messages, showroom claims or what manufacturers want us to believe their brands represent. The quality of a product is determined by user experience.